Building Better Affiliate Campaigns Around Approved InstallsAn installation campaign begins with a simple question: why would the intended audience want the product being promoted? That answer gives publishers a foundation for selecting offers, explaining their value and assessing more

Building Better Affiliate Campaigns Around Approved InstallsAn installation campaign begins with a simple question: why would the intended audience want the product being promoted? Answering that question helps publishers choose offers, create useful explanations and judge results beyon

How to Judge Coupon Savings Before You BuyA worthwhile discount reduces the price of a purchase that already makes sense for your needs. The difficult part is deciding whether the offer improves that purchase or simply makes a larger commitment look attractive. Behind a phrase such as

From First Play to Repeat Viewing: Planning a Branded OTT Service That Works for Its AudienceStreaming services are frequently evaluated by their content catalogues, although the viewer's exper

Turning Online Videos into Useful Files: Making Smarter Download and Audio Conversion DecisionsStoring an online video or converting its audio may seem like a straightforward task until the resulting file